About the Course
Regardless of the era, industry, or sector, the foundation of any business has always been its marketing function. However, the nature of marketing has evolved over time due to factors such as the widespread connectivity of the internet, the rise of digitization through smart devices, and shifting demographic aspirations. Nowadays, individuals and organizations are compelled to respond to market demands almost daily or even hourly, requiring a higher level of preparedness from their marketing departments. To meet these challenges, the traditional marketing function must be enhanced and transformed into a comprehensive marketing function capable of tackling any business obstacle.
To address these challenges, IIML has developed a course that encompasses the following pillars. This comprehensive and up-to-date program in marketing management covers:
Understanding the fundamental principles of marketing.
Exploring the paradigms of consumer purchasing behavior and decision-making.
Recognizing the pivotal role of sales and distribution in marketing strategy.
Integrating contemporary and digital marketing strategies.
Leveraging an integrated marketing communications (IMC) strategy to achieve strategic branding.
Understanding marketing strategy in both business and service markets.
By covering these areas, the course equips participants with the necessary knowledge and skills to effectively navigate the complexities of modern marketing.
Potential Recruitment Companies
- Hindustan Unilever Limited (HUL)
- Procter & Gamble (P&G)
- Tata Consultancy Services (TCS)
- Reliance Industries Limited
- Infosys
- Aditya Birla Group
- Amazon India
Admissions Criteria
- For Indian Participants: Graduates or Diploma Holders from a recognized university in any field are eligible to participate.
- For International Participants: Graduation or an equivalent degree from a recognized University or Institution in their respective country is required.
Potential Job Profiles
- Marketing Manager
- Marketing Director
- Chief Marketing Officer (CMO)
- Marketing Consultant
- Marketing Analyst
- Marketing Research Analyst
- Brand Manager
- Product Manager
- Sales Manager
- Account Manager
Career Progression
Marketing specialists can advance to top positions like Vice President of Marketing, Chief Marketing Officer (CMO), and Marketing Director. Additionally, they can enter allied professions including sales, product management, and brand management.
Perks Of Industry
The marketing sector is a fast-moving, dynamic one that offers many prospects for expansion.
Eligibility For Joining The Course
Professionals in the workforce with at least 5 years of experience Participants must pass an online self-assessment test to enroll in this course. The non-refundable application fee to take the assessment test is Rs. 1500 + GST / USD 25. The applicant will only be permitted to join in the course if they pass the assessment.